General Motors is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment.
This style guide has been designed to provide consistency regarding the use of the General Motors (GM) logo. Establishing a strong and instantly reconcilable identity for GM can only be achieved through the consistent application of the logo and appropriate use of the USP (Unique Selling Proposition). Our corporate logo stands for our corporate culture and personality. The red colour express the powerful and energy feeling. The logomark, as part of the corporate identity, shows our four main brands, Buick, Cadillac, Chevrolet, and GMC, working hardly working together to provide our customers the safest and most satisfied vehicles. The DIN Pro typeface, General Motors, set at the bottom of the logotype makes up our corporation’s identity have been designed to visually convey the dynamic and meaningful ideas that we deliver to our valuable customers.