CLC West Africa CLC West Africa

Logo & Branding

About the Project

CLC West Africa was a project hold by TakingITGlobal in five African countries. Creating Local Connections West Africa (CLC WA) aims to realize the potential of youth and engage them as development actors in the improvement of their communities, countries, and region. CLC WA will achieve this through peer-led trainings, networking, national youth meetings, media creation, award processes, research and development of strategic use of information and communications technologies (ICTs) during its implementation in: Sierra Leone, Nigeria, Guinea, Cote d’Ivoire, and Liberia. The project’s activities will run over a 12 months period (March 2007 – March 2008).

In this project, there are some guidelines. First of all, the logo should include TakingITGlobal phoenix logo; Secondly, English and French must apply to the logo; Thirdly, there has to be something represent five countries hold the projects.

Followed the guideline, I put the TakingITGlobal phoenix as the main part, and design the "CLC" arrow inside the logo indicates this is the Creating Local Connection project. Five stars represents the five countries and the colours were picked up from the national flags. Myriad Pro font applied for the characters parts and bi-lingual content was added inside as part of the logo.