CDA E-Newsletter Banners CDA E-Newsletter Banners

Web // Logo & Branding

About the Project

Canadian Diabetes Association or CDA is a registered national charity whose mission includes serving the 11 million Canadians living with diabetes or prediabetes. Diabetes Canada programs include: D-Camps (provide kids with type 1 diabetes with a unique experience to help them learn to manage their diabetes in a safe and fun environment.), Team Diabetes (is Diabetes Canada's national activity fundraising program that offers Canadians of all fitness levels the opportunity to walk, run or hike in events across Canada and around the world, while raising funds and awareness.), Clothesline (is a program that collects gently used clothing, small household items and electronics. Proceeds from the program support Diabetes Canada.), CDA Expos (are educational events in the community.), and Diabetes Webinars (are free webinars hosted by health-care professionals, diabetes educators and people living well with diabetes.)

In order to connect with the donors and audiences, Canadian Diabetes Association sends out average twenty e-newsletters per month to 30,000 subscribers. The type of newsletters include monthly newsletter, professional meetings, volunteer engagement, diabetes related programs & events, Team Diabetes information and events, D Camps events, diabetes research & education, donor marketing, regional newsletters, and publication related newsletters (The Diabetes Communication, C&SS Connect, Diabetes Current, and Digital Diabetes Dialogue).

Design Concept

Most of the banners have Canadian Diabetes Association logo on them but each individual newsletter will have a theme or concept. Based on the requester's direction, I designed newsletter banner, edited the content in Blackbaud Internet Solutions (BBIS) sytem, and sent newsletters out.